Beatrix NY & Dwell Studio At Aruga By Rockwell

 Last week, Quirks Marketing, the company responsible for bringing in brands such as OBaby, Kaboots, Built NY, Baby Plus, and Dwell Studio, launched their latest brand that’s now available here in the Philippines. Another brand made for your lil’ ones in mind is Beatrix NY.

To celebrate the official launch of Beatrix NY here in Manila, Oli and Louren of Quirks Marketing had a pop up at Aruga by Rockwell and I, together with some of the SoMoms went to support the lovely couple. They also launched the latest collection from Dwell Studio.


Beatrix is a New York based company devoted to making cool, contemporary stuff for kids.Their products combine a childlike love of whimsy and imagination with a grown-up sense of modern design and style.You’ll find their adorable range of original characters on products made with a focus on simplicity, quality, and fun. Beatrix aims to design products that kids love and builds them so that the love lasts.


Beatrix products are sold around the world at hundreds of high-end boutiques and department stores.The brand has become a favorite of celebrity parents. David & Victoria Beckham, Halle Berry, Katie Holmes, Britney Spears, Maggie Gyllenhaal, Meg Ryan, and Tobey Maguire are just some of the celebrities who have bought Beatrix products for their children. You know, if celebrities like a product for their kids it means it’s something worth considering no?

The designs of Beatrix NY is embroidered and not printed so it’ll stay there if not forever, then for a long time. Each piece is made from durable, easy to clean nylon material that’s good for everyday use of our lil’ ones. Oli even demonstrated how Beatrix NY lunch box is laundry safe! Perfect since kids tend to spill their food inside their lunchbox.

 Beatrix NY have such cute designs, your lil’ one will sure have a hard time choosing what to get. Dog, panda, octopus, monkey, owl, whale, dinosaur, robot, tiger, penguin or lady bug? Choose your pick! LOL.

While we were waiting for the laundry to finish, Oli toured us inside the rooms of their rented Aruga by Rockwell unit. The two bedrooms were decked in Dwell Studio and I swooned over the beautiful designs, making me want to take them all home with me. From pillow covers, to duvet sets and sheet sets. Owning a Dwell Studio bedding can instantly spruce up your bedroom. It can pretty much give you a feel of staying at a hotel with its 200- 400 thread count Supima Cotton Percale. Pair it with equally divine pillows and you’re set to a good night’s sleep.

DwellStudio is a leader and innovator in the bedding market and expanded to a fuller offering of home furnishings products, including table, baby, kids, travel and toys. With a unique sense of color, an unwavering commitment to quality, and always remaining a step ahead in design, it continues to create its own distinctive interpretation of home furnishings design.

The brand is famous for constantly refining designs through the exploration of color, pattern and form; continually reinterpretting and reinventing what modern design means. DwellStudio strikes a balance of opposites – new and old, traditional and modern, clean and embellished – for a direction that is completely unique.


Dwell Studio also has a few items for babies and the nursery. They’ve got onesies, bib and burp set, crib sheets, wooden toys among others. If you’re not a fan of too much baby prints, then you’ll love the designs of Dwell Studio.


The night sacks make me want to have another baby! Since my lil’ GJGs no longer need a night sack, I got them these cute hooded towels instead.

While ogling and swooning over Beatrix NY and Dwell Studio, we helped ourselves with servings of Mama Chows.


The couple behind Mama Chows, Chef Raquel and Chef Jon Chua.


How kyoooot are these Beatrix NY inspired cupcakes? Oh and they taste good too! I actually had 2! 😀



Done with the laundry and look at how Beatrix NY lunchbox maintained its shape. This is so convenient no? we don’t have to worry about stains and funky smells coz we can just throw it in the laundry to clean. I’m impressed.


The mommas who went shopping for Beatrix NY and Dwell Studio. Seated from left is Louren Sy of Quirks Marketing, Cai of Apples & Dumpling, Didi of Candishhh Tales, Tina of The Phenomenal Mama and Paola with daughter Sjofn of Mommy Treats. Standing from left is Michelle of  My Mom Friday, Mish of Momma N Manila, Tin of Manila Fashion Observer, Kris of OC Mom In Manila, Oli Sy of Quirks Marketing and yours truly. It was fun catching up with everyone! Thanks so much Louren & Oli for the lovely afternoon. 🙂


I was so excited to use my Dwell Studio loot that I had them washed immediately. Here’s our new Dwell Studio duvet set on our bed. It works well with our H&M pillows no? 🙂


While my lil’ GJGs already used their Dwell Studio hooded towel during our beach trip over the weekend. I like that I don’t need to hook the towel on them as the hood makes it easy for them to hold the towel by themselves. Ay lavett!

Beatrix NY & Dwell Studio are available at all Rustan’s Department Stores and Hamley’s Toy Store at BGC Central Square. You can also shop online at Quirks Marketing.


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