Super Goods: Pushing For Social Enterprise

I notice local products are hard to find in supermarkets. Pansin nyo din? I usually find them at bazaars or order online directly. Thankfully, Rustan’s Supermarket does not hold out on proudly showcasing our own Philippine products. In partnership with Gawad Kalinga (GK), the premier supermarket has become the first major retailer in the Philippiens to develop a whole new category for accredited social enterprises that pledge to push forward local business and sustainable practices. Its lie is called Super Goods. Curated by the leading social enterprise in the country, Human Nature, the line carries products that pass strict requirements in order to ensure that the sale of these products deliver genuine impact and uplift Filipinos out of poverty for good.


The Super Good roster includes brands like Bayani Brew, Villa Socorro, Holy Carabao, Sweet & Git and many others which bring our land’s bounty into ones while forging genuine partnerships with Filipino farmers and adopting practices that go beyond fair trade. Each steaming cup of Hineleban Coffee is an investment in transformative programs for marginalised groups and sustainable development. Souring their ingredients from Davao and Bacolod, Theo & Philo chocolate products champion Filipino artisanship in each bite. Meanwhile, Hope in a Bottle and Wellness Water do more than quench your thirst. With their innovative business models, each among to fill the basic needs of communities.

For a product to be considered into Super Goods, it must be responsibly sourced. An example of this is Hineleban Coffee from Hineleban Foundation. They promote a wholesome environment for their crops to grow through their reforestation initiative in partnership with the indigenous tribes of Mount Kitanglad, where one coffee bag sold means one tree planted in a bid to restore the natural habitat for wildlife to flourish, while also creating a sustainable livelihood system.


photo by Nikki Blanco (shared by Anna Meloto-Wilk on Facebook)

A joint initiative of Rustan’s Supermarket and Gawad Kalinga, with Human Nature. We make it easier for YOU to shop products that does genuine good. Something as simple as buying these products makes YOU take concrete actions against poverty.¬†

If you know a good social enterprise that needs the extra support and passes the requirements, or if you simply want to learn more about Super Goods, visit


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