Let me tell you a story about a boy named Adilson. He grew up in the depths of Minas Gerais, an arid region of Brazil. He walks barefoot and every time he would requests his mother to buy him shoes, her poor mother always answer “Não” which means “no”. He then decided to make his own. Adilson picked up colourful leather, fabric and rubber material in the impoverished districts of Belo Horizonte and created his first fair. Year after year of making new shoes for himself, his design and craftsmanship was improved, perfected, and caught the attention of others.
Eventually he called his shoes “Não” which reminded him of his mother. Today, Adilson is the head of a small business that manufactures thousands of multicoloured shoes that delights everyone who sees them. What’s more delighting is that Não is now available in the Philippines.
Unique and original in design, NÃO shoes are made completely by hand by Brazilian adults in a purely craft setting. Five workshops in different parts of Brazil work on minute detail in the production of these shoes. No less than 34 operations by seven technicians are needed to bring these footwear to form. What gives them life, however, is the energy of the artisans that is infused in every shoe that comes out of the shop.
I witnessed the launching of Não do Brasil last March 25 as they held a fashion show at SM Megamall Fashion D Atrium.
Sam YG hosted the event wearing his own pair of Não. Who is payat?! Papi, pa-healthy for the ladies!
French Embassy Trade Advisor, SM Mall Manager, and Brazil Embassy First Secretary show off their shoes presented by Iconic Lifestyle’s Inna Yenko, Mark Gruba and Jackie Ejercito-Lopez. The shoes carry their company and flag colors.
Brazilian models strut down the runaway wearing Não do Brasil.
Kids Julia, Marcus and Jade started the show.
Sons of Beaver and Jackie Lopez, Jack and Luis.
La Salle Basketball player Axel Torres
Fashion photographer Pat Dy
Fashion model Bambi Camus with daughter Ally who debuted on stage.
Model and dancer Maria Tanglao
Model and actor Victor Silayan
Blogger, style influencer, fellow SoMom, Christine Dychiao walked the runway with daughter Berry in their matchy-matchy Nãos!
Ang donya talaga ni Mama Tin D. & Beriray!
Style blogger, David Guison. Papa D!
Style blogger Camille Co. Love the hot pink pair!
Fashion designer Frederick Peralta
Young actress Djanin Cruz
Young actor Bodie Cruz
Young actor Jolo Ejercito
Teen heartthrob Julian Ejercito
Former matinee idol and now MTRCB board of director, Bobby Andrews
China-based Architect Marco Torres
Rags2Riches co-founder and president, Reese Fernandez-Ruiz
Azumi president, Chris Chilip
Celebrity model Hideo Muraoka
Celebrity model, and as Sam YG adds – all-around pogi, Daniel Matsunaga
Iconic Lifestyle co-owners Mark Gruba and Trevor Chiang
Walls dedicated with different color combination of Não do Brasil shoes. If you’re dropping by the store, I suggest tell your boyfriend or husband that choosing a pair of shoes may take awhile So many choices to choose from, I bet you’ll have a hard time deciding what to get.
The CAÏPI shoe line (yellow & green shoe and red & blue shoe) is NÃO do Brasil’s trademark product which comes in 14 sizes and over 160 colour combinations. Not only is it colourful, it is light, flexible, and oh so comfortable, you’ll want to wear it everyday.
The NOÏTE shoe line (blue green and black) is for dressy casual evenings. It combines the CAÏPI design with more sophisticated materials like faux reptile and suede.
Come on and Put One Foot In Brazil with Não do Brazil! Visit their first ever store in Asia at the 3rd level of SM Megamall Fashion Hall D.
Não do Brasil
Thanks for being there for moral support Mommy Jackie, Ahihihi!! Love your photos!
hi, im interested in having a franchise with nao footwear, do u have an email for me. thanks phil..