Let me tell you a story about a boy named Adilson. He grew up in the depths of Minas Gerais, an arid region of Brazil. He walks barefoot and every time he would requests his mother to buy him shoes, her poor mother always answer “Não” which means “no”. He then decided to make his own. Adilson picked up colourful leather, fabric and rubber material in the impoverished districts of Belo Horizonte and created his first fair. Year after year of making new shoes for himself, his design and craftsmanship was improved, perfected, and caught the attention of others.
Eventually he called his shoes “Não” which reminded him of his mother. Today, Adilson is the head of a small business that manufactures thousands of multicoloured shoes that delights everyone who sees them. What’s more delighting is that Não is now available in the Philippines.
Unique and original in design, NÃO shoes are made completely by hand by Brazilian adults in a purely craft setting. Five workshops in different parts of Brazil work on minute detail in the production of these shoes. No less than 34 operations by seven technicians are needed to bring these footwear to form. What gives them life, however, is the energy of the artisans that is infused in every shoe that comes out of the shop.
I witnessed the launching of Não do Brasil last March 25 as they held a fashion show at SM Megamall Fashion D Atrium.
Sam YG hosted the event wearing his own pair of Não. Who is payat?! Papi, pa-healthy for the ladies!
French Embassy Trade Advisor, SM Mall Manager, and Brazil Embassy First Secretary show off their shoes presented by Iconic Lifestyle’s Inna Yenko, Mark Gruba and Jackie Ejercito-Lopez. The shoes carry their company and flag colors.
Style blogger, David Guison. Papa D!
Style blogger Camille Co. Love the hot pink pair!
Walls dedicated with different color combination of Não do Brasil shoes. If you’re dropping by the store, I suggest tell your boyfriend or husband that choosing a pair of shoes may take awhile So many choices to choose from, I bet you’ll have a hard time deciding what to get.
The CAÏPI shoe line (yellow & green shoe and red & blue shoe) is NÃO do Brasil’s trademark product which comes in 14 sizes and over 160 colour combinations. Not only is it colourful, it is light, flexible, and oh so comfortable, you’ll want to wear it everyday.
The NOÏTE shoe line (blue green and black) is for dressy casual evenings. It combines the CAÏPI design with more sophisticated materials like faux reptile and suede.
Come on and Put One Foot In Brazil with Não do Brazil! Visit their first ever store in Asia at the 3rd level of SM Megamall Fashion Hall D.
Não do Brasil