Summer is the perfect season to simplify and stick back to basics. With the sweltering heat and humidity summer brings, sticking to classic pieces that are comfortable and modern can be your best bet to beat the summer heat. Good thing Japanese brand Muji released their Summer Collection that’s all about timeless modern and comfort. The beauty of simplicity is the timeless appeal it exudes and what better way to achieve this than to stick with the classics? Classic pieces that stand the test of time and surpasses the ever changing trends. It is all about choosing the right kind of fabrics and material to achieve comfort at its best while having a timeless style.
Muji offers simple yet detailed designs of garments, made of comfortable materials. It makes use of whites and neutrals as its core colors of summer, with delicate accents of black and indigo. As the main colors of the season, they are made to compliment everyone, regardless of age, sex and nationality. With high temperatures and longer days, Muji’s Summer Collection encourages everyone to dress for comfort and coolness to make them and their homes summer-ready.
Nothing can be more timeless that a crisp white buttoned down shirt.
A scarf and a shirt, wear it two ways: layer it with long sleeved shirt for cold nights and wear it over a bikini on summer days.
What every person should have in his or her closet. Perfect fitting V-neck shirts in basic colors. Wear it with anything- shorts, skirts, jeans, pants. I call this the “No-Fuss” outfitey. Women who can confidently wear a perfect fitting white shirt and jeans are the sexiest. Also, for the busy women (moms in general), I’m sure you all understand how comforting and of a necessity it is to simplify. Most of the time our schedule doesn’t permit us to think about what to wear right?
Check out Muji 2013 Summer Ladies Light And Easy Tops.
Green. Ah, how lovely you are.
Stripped top is another staple clothing in one’s closet.
How about a basic shirt with a twist?
For those extra hot days wear light and breezy whites.
Linen and cotton covers give a refreshing take in Home Interiors.
The fabric of summer, linen, has the natural capacity to dissipate heat. Home interiors get a refreshing take from linens due to their light, bright appeal to the eyes while garments feel soft and cool against the skin because they do not cling, giving the body enough breathing room. When woven together with organic cotton or silk, it adapts to their textures without losing its key properties.
The duvet cover looks so soft, so enticing to just go into slumber noh?
Nothing says clean as these soft white bath towels.
Returning to the roots is Muji’s way of giving back to the community. Muji aspires to give the quality of life that is universal to all — to its customers, to its industry partners by providing a source of livelihood and to the environment.
Customers get to understand the “This Will Do” concept that educates them about their daily necessities, solely to remove the excesses. In the production side, partners are encouraged to support their local industries for them to flourish. It gives the community a stable source of livelihood while going back to its origins.
Lastly, all these efforts lead to the benefits for the environment. While they may be small steps in terms of streamlining production, encouraging local livelihood and changing buying behavior and product preferences, they all sum up to one big, collaborative benefit of environment conservation.
Summer is still here for at least a month or so. Be equipped with summer essentials so you can better enjoy the heat. Head on over to Muji and grab some of items from their 2013 Summer Collection.