Last week, Forever 21 relaunched to showcase the newly renovated and revamped flagship store at SM Megamall. A more sleek and sophisticated Forever 21 welcomed me and I love it.
Fresh white walls with splashes of black, whitewashed wood and brick mixed with industrial-inspired shelving give the store a clean and chic slate, underscoring the veritable fashion playground for which Forever 21 has become known. I too was overwhelmed at how the store looked. It was refreshing to see how the clothes stood out even more because of the muted interior. The layout is also friendlier, making it easier to navigate through as you can pinpoint the stronger sections for brands-within-brand 21Men, Girls, Active, Basics, Denim, Lingerie, and Forever 21 +, as well as for accessories and shoes, round out the rest of the store’s 2,600-plus square meters.
It is now easier to spot treasures perfectly suited for any personality amongst the massive collection. New items are displayed on the floor three times a week, giving customers something new to look forward to at any given time.
Customers can also look forward to a more varied selection of items covering a multitude of trends, from boho chic to normcore to understated elegance. With fresh takes on partnerships with Keith Haring, Jean-Michel Basquiat, NBA, and Mattel, Forever 21 shoppers can literally wear their hearts, hobbies, and interests on their sleeve.
Clearly, apart from the tastefully laid-back pieces that fit the stylish individual’s lust for ensembles that flaunt either a festive, tropical vibe or an edgy, of-the-moment feel, there’s more to look forward to at Forever 21. This overall effort serves as a testament that not only is Forever 21 staying true to the constant renewal of fashion, it is also committed to further the absolute thrill of shopping.
I took tons of photos during the launch because Forever 21 is first and forever and I want to virtually walk you through their flagship store that houses the brand’s latest collection.
Here are some style ideas to inspire you on what to shop at Forever 21.
While everyone was busy looking around & loving the new look of Forever 21, I was able to snap some photos of my fellow bloggers, minutes before we all got consumed shopping.
Ave Te
Alyssa Lapid
Angela Nepomuceno
Besti Konisis, who is newly blonde. Lavett!
Stylist, fellow Wink lover & one of my fitspirations, Rachelle Que
Trice Nagusara
With my shopping buddy Angela.
I can’t wait to show you what I picked from the Forever 21 Fall Collection, will do OOTD on a separate post. 
Forever 21 partners with MasterCard this season for Shop Forever, a raffle promotion to gear up MasterCard holders with a chance to win any hardcore shopper’s dream: a wardrobe in Forever 21’s latest collection. A minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry for a chance to win a Php 21,000 shopping spree at Forever 21. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. Promo runs until October 31, 2014. Terms and conditions apply.
Go shop and go join my ongoing Forever 21 x Go Jackie Go giveaway. Php 3,000 worth of GCs are up for grabs!
Forever 21 PH
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