One of the many issues of women include dark skin. While more Filipinas are really into having white skin, I on the other hand want fair and smooth skin. When I got pregnant with lil’ Ms. GJG, aside from the usual stretch marks, my main concern was the discoloration of my skin. I was so prone to dark underarms, knees and elbows. It was frustrating knowing that you really cannot do anything about it because it’s hormones. So soon after I gave birth, I immediately asked my dermatologist if I can have an underarm whitening treatment. Since I wasn’t breastfeeding then, I had undergone the treatment and soon after was recommended to use Godiva deodorant. Honestly, it worked for me. It’s mild enough that I can use it while I was undergoing my underarm whitening treatment but at the same time it effectively helped whiten my underarms.
So when I learned that after three years of first trying their product, Godiva introduces their new and improve range of whitening products.
Introducing the new Godiva Natural Skincare. Back with a better formula, a new packaging and with more promising resultless, Godiva Natural Skincare range uses the proven power of licorice in effectively and safely whitening the skin. Extracted from one of nature’s most effective skin whiteners- licorice root extract- Godiva gives you white skin that truly lasts.
(from left to right:) Godiva LicoWhite Whitening Anti-Perspirant Deodorant, Godiva LicoWhite Whitening Facial Toner, Godiva LicoWhite Whitening Lotion with SPF 15, Godiva LicoWhite Whitening Facial Cream, Godiva LicoWhite Whitening Facial Wash & Godiva LicoWhite Whitening Soap.
Licorice or Glycyrrhiza glabra is a plant widely used commercially as a sweetening agent. However, its root has been used for many years from as far back as 3000 B.C. in Ancient China and Egypt as an herb with medicinal properties.
Today, licorice root extract and its active ingredient called glabridin, is widely recognized all over the worlds as the most potent, naturally-derived whitening ingredient. Glabridin inhibits the production of melanin and at the same time nourishes and protects the skin due to its antioxidant and antimicrobial properties.
I am eager to try the other products of Godiva Natural Skin Care because I know how effective their whitening anti-perspirant deodorant is. Thank you Godiva for the samples you gave.
Godiva Natural Skin Care is available at selected SM Department Stores and Watsons Stores nationwide.