Most of the time, we remember brands because of their logo. That simple swoosh, that distinctive letter, even that one-of-kind font that makes it the magical place on earth. Logos are a quick & efficient way for us consumers to have effective brand recall. Take for example, the ever so iconic blue tin can crèam that is NIVEA.
In the efforts of NIVEA to strengthen their brand recognition even more, they decided to adapt the design of its best selling, iconic cream to form the new brand logo.
With this new logo comes a new packaging for NIVEA Body.
It is not just aesthetics that NIVEA is focused on improving with the release of their new packaging, but also for them to have a sustainable bottle design for the environment. 15% less packaging and 23% less label material usage equate to 350 tons of less plastic per year. Way to go NIVEA!
NIVEA has always been my favourite go-to lotion that really, really moisturizes my skin. The Intensive Moisture Body Milk & Express Hydration Body Lotion are the best ones that I use on my dry, flaky skin. These I swear by and have been recommending to everyone! After all, NIVEA is backed with 100 years of trusted skincare, would you go for anything less?
I’m really glad that NIVEA has done their part in helping the environment by minimizing plastic wastage. Makes me proud to believe in a brand that’s not only dedicated in providing the best products for the customer but also a better future for the world. Naks, parang pang beauty queen lang and statement!
Discover the new touch, new feel, and new look of NIVEA Body now at your favorite department stores, drugstores, and supermarkets nationwide.