Issey Miyake L’Eau d’Issey City Blossom

A beautiful marriage happens when art meets perfume. This is what Issey Miyake’s limited edition fragrance is about. Last week, I learned more about Issey Miyake L’Eau d’Issey City Blossom over lunch at Le Jardin.

L’Eau d’Issey was created back in 1997 by Issey Miyake with a brand of femininity in mind. Today, nature’s foray into the heart of the city is the new challenge launched by the brand, as it once again casts all cliches aside: because the city is not monotonous nor is it monochromatic; it knows how to surprise those living within its walls. The signature of Issey Miyake’s new spring fragrance City Blossom is life in bloom.

One would think that the city is a concrete jungle that’s all steel but somewhere- perhaps in the heart of the city- nature always seems to reassert itself. The brand invited Alberto Morillas and the visual street artist Mademoiselle Maurice to unleash their creativity on the new limited edition for spring 2015.

Perfurmer Alberto Morillas focused his creation into a divine spring breeze: the bright and heedful opening like the signs of changing seasons, pink peppercorn, and a sprinkling of citrus notes, not forgetting a hint of cal one, a nod to the legendary L’Eau d’Issey: the firs quivering of a bud that will soon be blossoming. To ensure the subtlety of this ode to spring is visual as well as aromatic, Issey Miyake invited a young French visual street artist, Mademoiselle Maurice, to produce an ephemeral work that would represent joy and poetry. Through her interpretation of the L’Eau d’Issey advertising campaign, the iconic bottle and its box, the visual identity of City Blossom was born.

My sense of smell was overly excited as well as my sense of taste. Simultaneously appreciating good scent and good food, the Issey Miyake City Blossom lunch was nothing short of giving me the feeling of spring in the city.