If you are to rule over your own planet, how will it be like?
This was the question that got me thinking as I received my invite for the launch of The Body Shop’s Commitment.
Coinciding the launching of the latest products of The Body Shop, as the brand turns 40, they unveiled their new global CSR. The new Commitment will reaffirm The Body Shop’s position as a leader in ethical business and will define the next stage of development of the brand.
The intimate gathering was held at Le Petit Soufflé in Century City Mall. The restaurant is such a favorite of brands but it was the first time that I felt the venue being the perfect avenue for the brand to launch their CSR & latest products.
The Commitment, which will support The Body Shop in its aim to be the world’s most ethical and sustainable global business, is an extensive programme of global activity and measurable targets that touches all areas of the business, to be delivered by 2020. The Body Shop has always believed that business can be a force for good and change. The new Commitment, entitled Enrich Not Exploit ™, embraces the bold ethical principles from which The Body Shop was built.
Before I dive into The Body Shop’s Commitment and what it entails for the brand and its consumers, allow me to show you what’s new from the brand that I’ve come to love since I first learned to put make up–their lip & cheek stain is a classic, cult-fave & one of my all-time favorite products!
Haven’t tried their scrub masks yet but according to beauty blogger, Shen of Shen’s Addiction it’s one of the best in the market. The packaging is so pretty! I was intrigued with the Honey & Oat mask–it smells good and looks promising too.
The Drops of Light line is all about skin brightening. Is it just me or do you also perceive that products with simple packaging packs a power? 😀 Take the Drops of Light line for example. That white bottle plastered with rose gold label spells simple yet the formulation has north atlantic red algae extract which limits pigmentation as one of its benefits. Interesting.
Just like the Drops of Light, Oils of Life products are also housed in a simple packaging but despite this, Oils of Life is packed with a powerful blend of 3 precious seed oils and 7 essentials oils which is known for their supreme revitalising and repairing properties on skin.
Paul the PR Guy swears by Oil of Life. If you’ve seen him in person, he does have good skin. So I was totally convinced.
The Body Shop also showcased their home fragrances during the launch.
I particularly liked the sandalwood & ginger– it has a calming and comforting scent perfect for the home.
Another thing that caught my eye was The Body Shop 3-in-1 Brow Definer.
The double-ended pencil looks promising. I’ll try it next time & I’ll review it. Alam nyo naman basta brows, willing to try!
Did you know The Body Shop was the first brand in beauty to use community trade and still have the strongest programme in the industry? Whenever my sister & I would visit one of their stores, I’d read their fair-trade flyers & posters illustrating how community trade works and how we, the consumers have been helping them sustain it– every time purchase of The Body Shop products.
According to The Body Shop chairman and CEO, Jeremy Schwartz, the brand’s 40th anniversary is the perfect time to reassert their aim for leadership in ethical business. For them, being truly sustainable means shaping their business to work in line with the planet’s natural systems so they can replenish and restore themselves. With their Commitments they’re challenging themselves to go further that they’ve ever gone before to make a real, sustainable and positive difference. This Commitment of theirs is enough reason for me to support them all the more.
The Commitment will enable The Body Shop to protect and nurture the environment and society across every part of its business: ingredients, products, packaging, stores, employees, suppliers and campaigns.
Under each of The Commitment’s three pillars: enrich our people, enrich our products and enrich our planet, The Body Shop has specific, measurable targets by 2020 that make the business accountable for delivery.
Enrich our People
- Double our Community Trade programme from 19 to 40 ingredients and help enrich communities that produce them
- Help 40,000 economically vulnerable people access work around the world
- Engage 8 million people in our Enrich Not Exploit™ Commitment mission, creating our biggest campaign ever
- Invest 250,000 hours of our skills and know-how to enrich the biodiversity of our local communities
Enrich our Products
- Ensure 100% of our natural ingredients are traceable and sustainably sourced, protecting 10,000 hectares of forest and other habitat
- Reduce year on year the environmental footprint of all our product categories
- Publish our use of ingredients of natural origin, ingredients from green chemistry, and the biodegradability and water footprint of our products
- Develop an innovation pipeline that delivers pioneering cosmetic ingredients from biodiversity hotspots and which helps to enrich these areas
Enrich our Planet
- Build Bio-Bridges, protecting and regenerating 75 million square metres of habitat helping communities to live more sustainably
- Reduce the environmental footprint of our stores every time we refurbish or redesign them
- Develop and deliver three new sustainable packaging innovations
- Ensure that 70% of our total product packaging does not contain fossil fuels
- Power 100% of our stores with renewable or carbon balanced energy
- Reduce by 10% the energy use of all our stores every year
I am one with The Body Shop with their Commitment. I commit to shop consciously and support companies such as The Body Shop in nurturing the environment. If I were to rule my own planet, I will make sure that everything is sustainable and every technology invented should apply the three Rs (reduce, reuse, and recycle) to help conserve my planet’s resources. I, thank you. Heehee.
A reminder that I have a piece of the planet I live in. A good reminder to help conserve the Earth’s resources. Thank you The Body Shop for such an inspiring and informative launch. I also learned about SALt–Sustainable Alternative Lighting–as its founder Aisa Mijeno briefly shared her company’s social movement and how it can help millions who still live in the dark. If you’re as interested as I am, let’s support Aisa & SALt grow and help more lives! Visit their website at http://www.salt.ph. 4 more years for The Body Shop to fulfill their Commitment. Let’s help them do just that by patronising their products. Cheers to sustainability!