October is cancer awareness month and this year is special because in my own little way, I’m supporting it.
25 years ago,
there was no pink ribbon.
Time to end breast cancer.
The Campaign marks its 25th Anniversary with the largest-ever one-year fundraising goal of $8 million and a global commitment that is stronger than ever:It’s time to end breast cancer. The BCA Campaign changes its name to The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign).
Approximately 150 million pink ribbons have now been distributed at The Estée Lauder Companies’ beauty counters worldwide. 46,000 employees are mobilized worldwide. 15 iconic brands support the fundraising efforts of The Campaign.
I’ve known a few women who were diagnosed with cancer. Some survived while some succumbed to it. 🙁 Wearing the #pinkribbon to support the initiative to #BCAStrength. You too can show your support, to know more visit www.bcacampaign.com