Fly Forward With Feiyue

I think one of the reasons why sneakers aren’t much of a hit with women is because they’re not as stylish as the other type of shoes. Agree? Yes. How many of us ladies have more than five pairs of sneakers? I have three pairs and I seldom use them na. I used to love them back when I was single because I’d like to believe I was a chic sporty lady that can wear sneakers and still look feminine. Now I don’t feel like I can pull it off as much as I think I did before. So when Janice, director of Mommy Mundo and the woman behind the blog My Mundo invited me and the rest of the SoMoms to check out Feiyue at their head office-cum-showroom along Ortigas Ave. I didn’t think twice and visited their store.

Feiyue (pronounced as féyué) literally means “Flying Forward” in Chinese. This light and flexible sneakers was first manufactured in Shanghai in the 1920s and became known with everyone from martial artists, athletes and just about anyone who could walk for its undeniable comfort.

In 2006, a group of French sneaker enthusiasts took control over the band and gave it a new beginning. This lightweight canvas shoe underwent a series of transformations with new materials, a focus on quality and a design aesthetic that combines its vintage charm with French and International influences.

From a traditional sneakers born in Shanghai, Feiyue has evolved to be a fashion cult sneakers in Europe, North American and Asia. Now it’s here in Manila. It was launched here last Ocotber 2011 in Opus, Resorts World. After much efforts, the Feiyue Manila team re-structured the distribution supply and is now available in Rustan’s branches: Alabang Town Center, Makati and Shangri-la Edsa.

Since the brand has been an influence in the fashion scene, they had a few collaborations with artists and brands too.

Feiyue x Ubiquity

Feiyue x Stereo Panda

Feiyue x LCP

Feiyue x Daubal

Feiyue x Bonton

Feiyue x Casio

Feiyue x Celine

Feiyue x Agnes B.

The Celine collaboration is pretty no? I want pero waley na sya bilang matagal na. I bet, its the only Celine thing I can afford or at least won’t feel guilty of buying heehee. Anyway, here’s a look at the Feiyue shoes we checked during our visit to their store.

Feiyue’s latest collection ranging from different colors as well as styles.

Feiyue’s latest line is the Cassis. Canvas shoes in plain colors. The back of the shoes are actually foldable so for the lazy or beach bum, this is perfect for you.

Adorable Feiyue for kids. Velcro straps make it secured and easier to wear too. I like the third in front from the left. Cute no? They’re unisex so perfect if you have a boy or a girl or both so they can trade pairs.

The first Feiyue pair that I fell in love with. The gray leather Fe Lo Feiyue (frontmost) that I’ve spotted at their Rockwell kiosk before. I also like the tan color of this but they’re out of stock. Check out Feiyue x Agnes B. (third from left) in gray is also nice.

I was torn between these two.

These too! But I was drawn with the all black Feiyue Fe Lo canvas at the bottom part of the photo above (partly seen) but it has no stock in my size.

This hi-cut Feiyue reminds me of skater sneaks. Napaka-cool lang no?

Feiyue whites.

The Feiyue classic, the white canvas Fe Lo.

Matchy-matchy Feiyue sneakers for Gabbie & I.

Originally, we got these. But to be honest, I’m not good at taking care of anything white. I swear I end up ruining it until eventually I regret having it. So I went back to have our pairs changed into something more suitable for us.