Attended the grand launch of Havaianas last Tuesday as they celebrate 50 colorful years of summer and style. The Make Your Own Havaianas night showcased a Brazilian feel as we witnessed the golden year of the flip flop brand that has become part of everyone’s life style.
Only the best things—and brands—age gracefully. Fifty colorful years have passed, yet Havaianas has remained the flip-flop of choice for most of the laid-back fashion lovers across the globe, as the brand has always stood for things that make them happy—summer, style and good memories.
This year, Havaianas will take you through a colorful and exciting tour back to where it all started. As the brand celebrates its 50th anniversary, Make Your Own Havaianas 2012 is geared to be the most special one yet. Havaianas will let you experience this through Make Your Own Havaianas’ exhibit. The Havaianas story is told through a blaze of color and fashion, showing how Havaianas paved the way for flip-flops to become a respected style statement the world over.
In true Havaianas fashion, self-expression has never been this chic with its thirteen special pins that speak volumes of its heritage. The happiness, 1962, Brasilipinas, soccer ball, and crown designs among others, all trace back to its roots in Brazil. Embellish these on soles that run the vibrant spectrum of the rainbow: from a pop rose, to an ice violet and lemon green, to the exclusive Make Your Own Havaianas estampas sole, these all remind you of the beautiful bursts of sunshine on a warm summer day.
Oh so pretty bright summery colors make it so hard to choose a pair!
Thank you Kelly of www.kellymedina.net for being my official photographer that night and for sharing me these photos.
From May 10 to May 14, the Rockwell Tent will house its grandest Make Your Own Havaianas yet. By mixing and matching colorful straps, soles and pins inspired by the brand’s heritage, vintage fashion and golden anniversary representations, to learning the story of their much-loved flip-flop brand, Havaianaticos will truly take part in creating yet another history by making a pair that will stand for their taste and will bring happy-fashion right at their feet.
Take part in the Havaianas story as the brand celebrates its 50th year of sharing summer happiness. In line with our 50th celebration, we want to share our happiness with Operation Smile. For each pair you purchase that is embellished with a Happiness pin, you donate Php 100 to Operation Smile, a charity organization for children that provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children around the globe. Mark your calendars, as Power Plant Mall presents Make Your Own Havaianas 2012 at the Rockwell Tent from May 10-14. For more information, visit http://makeyourownhavaianas.com.
Run to Rockwell Tent over the weekend and get yourself a pair of Havaianas! 🙂
Go Join My Giveaway: Win A Spa Date With Me!