2014 still has a few days but brands had already showcased their SS ’15 collection not only to tease their customers but to also entice them to welcome the coming year with excitement. One of the brands that teases us to take a closer look at their Spring Summer 2015 collection is Hedgren. Hedgren is a brand of highly functional casual bags and travel gear, which traces its roots from Belgium. Designed with both men and women in mind, these are unisex accessories built to withstand the rigours of daily life- for the busy commuter as for the seasoned traveller. Hedgren’s timeless designs embody the energy of the city with clever features, stylish structures and a casual European flair.
For its upcoming SS ’15 collection, Hedgren has made it a point to include more options for men as well, making it something to look forward to.
Inner City collection– makes use of simple styles that can guarantee a look that’s equal parts sophisticated, playful and carefree- with just a hint of sporty attitude.
Pilates collection– the ultimate work-to-weekend refresh starts with a change of tote. A good choice for when aiming for practicality: plain & printed, fun & functional, light & bright, these bags will accompany you from the office to the gym and every place in between. It is composed of casual feminine bags that are full of surprises like the Carola shopper.
Casual Chic collection– Hedgren’s take on fashion, femininity and simplicity mix- a contemporary cocktail for everyday elegance The collection presents a handy assortment of everyday bags in vibrant hues, like the unique-looking Mali & Madge.
Diamond Touch collection– so-called ‘gem’ from Hedgren. Utterly stylish Adlea and Kayla bags combine a chic diamond shaped stitching, quilted protective exterior design and ingenious storage functions make it a great business partner for the modern woman. The striking colors inside the bag make it easier for you to spot your valuables.
New Way collection– brother to Hedgren’s iconic Inner City collection- celebrates dynamic individuals and their day-to-day life fusing the desire for modern street style with signature functionality composed of bags like Corona.
New Nomad collection– features solid brass hardware and an elaborate ikat pattern for a great range of bags dedicated to the modern urbane nomad. The collection introduces two new styles, the backpack and tote hybrid, Maasai and the messenger bag Toubou.
Hedgren Philippines is proud to establish the first standalone Hedgren store in Southeast Asia at SM Megamall Fashion Hall. I was able to check and take photos of what’s in store.
Diamond collection in red and black. I’m eyeing that quilted duffle bag.
Structured bags for women in different styles and sizes. That camel hobo bag is even nicer in actual.
An array of bags to choose from. Different sizes & styles to cater each woman’s lifestyle.
My visit at Hedgren’s first standalone store in Southeast Asia made me really I can never have too many bags in my life. Heehee. I’m sure most women can relate and I believe men have now more options to choose from.
With the mission of becoming the best urban lifestyle bag brand in the world, Hedgren’s vision is to be able to claim the city experience through clever solutions for an energetic city lifestyle for both men and women through its collection of bags, which promote both form and function.
Hedgren is exclusively distributed in the Philippines by the Primer Group of Companies.