Vancouver-based, design-driven global accessories brand Herschel Supply Co. introduced City Limitless – a detail-oriented content series that utilises photography and insight provided by members of the Herschel Supply Co. a community to celebrate unique design stories from cityscapes around the world. In the series, local architecture, beautiful spaces, side streets, and arial views capture the urban culture that brings each city to life.
Herschel’s very own co-founder and managing director Lyndon Cormack flew to Manila to personally introduce the #CityLimitless campaign in celebration of our cities’ shapes, sights and vibes, which happened last October 22, 2015 at A Space Manila. Lyndon Cormack artfully shared his travel experiences and showcased his photos taken from iconic places in Manila.
The event was an artistic expression and perfect example of Herschel Supply Co.’s fine regard for detail. Each participant was reminded that if you look well enough, you’ll find hidden gems wherever you might be.
Alongside Lyndon Cormack were three local progressive photographers and notable Instagrammers Jelito de Leon, Marvin Conanan and Aaron Quinto whose works of art have also been put on view. Manila’s inimitable charm showed in each of their photos, which emphasized exquisite details that captured the city’s underestimated, yet undeniable beauty.
Introduced in early 2015 as #CityLimitless on Instagram, the global community has embraced the tag -populating it with myriad images as diverse and inspiring as the cityscapes they depict. It now lives as a content series on the Herschel Supply Co. blog and features dynamic cityscapes from places such as Tokyo, Rome, and New York. The hashtag #CityLimitless has successfully established itself in the Instagram community with over 90,000 photos tagged in less than a year since its conception.
With David Guison and Angela Nepomuceno.
Follow Herschel Supply on Instagram and use the hashtag #CityLimitless when you post your own urban photos. Who knows, it might get noticed and regrammed by Herschel Supply Co.
HERSCHEL SUPPLY CO.
Trinoma, SM Megamall, Alabang Town Center, SM Aura Premier, SM City North EDSA, Annes, UP Town Center, Uptown BGC, Ayala Center Cebu, Abreeza Mall, MarQuee Mall, and Ayala Centrio Mall. Herschel Supply Co. is also available at GRIND, General, Flight 001, Res| toe| Run, SneakPeek, Bratpack, The Travel Club, and Rustan’s stores nationwide.