Out of the three Jonas brothers, I’d have to say I find Joe the cutest. Yes, those thick eyebrows got me! And because I’m still a teenager at heart I admit I was quite excited upon getting an invite to the meet & greet Joe Jonas for Bench, feels like high school all over again! Oh and of course I had the full consent of my equally dashing husband (sip-sip levels lang :p)
Famous Hollywood singer and actor Joe Jonas joins Philippine retail giant Bench as its newest international endorser. Known best as the lead vocalist of pop-rock phenom the Jonas Brothers, Joe shed his teen heartthrob image and transformed into a mature solo artist late last year with the debut of his album “Fastlife.” The album was inspired by Joe’s increasing interest in club culture, coming of age, pursuing new things, and learning to take risks.
*from press kit*
(l-r: Kristel, Michael, Jen, Kaye, Arnie, Kelly, Miko, Angel and I) photo by @mikocarreon lifted from his Instagram.
Fans will see a new side of Joe in his solo album which shows a sharp contrast to the music he did with his siblings as a band member of the Jonas Brothers. He took a break from pop-rock rifts and turned to club music – a fusion of Pop, Dance, Hip-Hop, Techno and House. He collaborated with top hit-making producers Danja (Britney Spears, Madonna) and Rob Knox (Leona Lewis, Rihanna) to produce a sound uniquely his. “I wanted to make this album something a club DJ would listen to,” says Jonas. The tracks in the album carry unique sounds that uplift and energize listeners with a fun club vibe. Rhythmic ballads such as “I’m Sorry” and “See No More” are also included–containing dramatic melodies that showcase Joe’s powerful, soaring voice.
*from press kit*
Famous for its global quality and stylish clothing Bench has been aligning itself with local and international artists who not only excel in their fields of expertise but are style ambassadors as well. In celebration of its 25th year, Bench’s Ageless 25th anniversary campaign aims to transcend and dissolve all limits, borders, stereotypes and conventions, by collaborating with multi-talented artists from all around the world. Joe Jonas captures the Ageless Bench spirit because of his energy and global talent. Like Bench, he epitomizes the synergy of talent and style. He is a prominent style icon who has caught the eyes of influential designers the world over. Armed with a more mature cut and a bit of sexy scruff Joe is climbing the ranks of Hollywood’s young A-list and is emerging as a sleek man with a sharper edge and sophisticated tastes. A major evidence of his refined style and growing fondness for fashion can be seen during last year’s New York Fashion Week where he sported a sleek suit ensemble by young British designer Simon Spurr, earning him style point praises from designers the world over.
*from press kit*
A few hand picked people were lucky that they were able to ask Joe Jonas a question. I was able to jot down some of his answers.
What do you look forward to as a Bench ambassador and being in the Philippines?
JJ: The people are very warm and the food is amazing! Also the women are beautiful.
How many marriage proposals have you had?
JJ: If I said yes, I’d be married many times!
On being part of the Bench family.
JJ: There’s a sense of belonging and everyone’s great!
Why did you agree to be part of the Bench family?
JJ: Because of the cool stuff and I’ve never been to the Philippines, I want to experience your beautiful country.
Joe Jonas on his personal style.
JJ: I like to stand out and express my personality.
Favorite Bench clothing:
JJ: The polos are really cool. I love this shirt (the one he was wearing) that says “Have Fun In The Philippines”.
What’s a memorable thing a fan did to you?
JJ: When a fan named a hippo after me and my brothers- Jonas! And when a fan named multiple stars after us!
Ben Chan on Joe Jonas:
Truly it is more fun in Bench! Welcome to the family.
Sadly, I didn’t have a photo with the other bloggers on my camera especially one with Kelly. So calling Miko, Arnie, Kaye and Paul if you guys happen to have a photo with me in it please tag me on Twitter so I can post it here!
Thank you again to Kelly of www.kellymedina.net for the other photos seen in this post! Thank you Bench & Lawrence for the invite!
I have captured a portion of Joe Jonas singing but I have yet to convert, upload and embed it. So do check this post out for updates!
Catch Joe Jonas as Bench and Ayala Malls bring him to Manila. Joe is scheduled to meet his fans and visit Bench stores in TriNoma, Glorietta 5, and Ayala Center Cebu. Watch out for the release of Joe’s campaign for Bench. For more updates don’t forget to like Bench‘s official Facebook page and follow @benchtm via Twitter.
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